It is not an easy task to run a restaurant as it comes with an endless list of things do here and there. For this reason, many restaurant owners don’t welcome the thought of having yet another task to do. However, there is something very important that you should never take for granted, and that is a website. Based on studies, it has been revealed that 75% of consumers usually choose restaurants depending on the search results they got.
In case your restaurant still doesn’t have its own website up to this day, you are actually missing the chance to reach out to a bigger audience. Being visible online is a huge plus for restaurants of all shapes and sizes, and this can even influence whether or not customers will check out your restaurant.
If you are still unconvinced, check out the following reasons why your restaurant needs a professional website now more than ever:
Improved Search Rankings
Running your own restaurant website can do wonders in improving your ranking in online search results as long as you apply proper SEO to it.
Better Brand Image
It is very likely that your website is going to give a good first impression about your restaurant to all your potential guests. This means that you should always make sure that it is a good one. Your website will give you full control of your restaurant’s image. This will give your restaurant a good channel for telling your own story in your own words, not like third party websites.
Your customers can get a good insight of who you really are together with a good idea of your restaurant’s overall atmosphere. A potential customer will surely want to have an insight as to what to expect the moment they step into your restaurant so don’t forget to add high quality pictures of the items in your menu, as well as photos of your restaurant. It is also a great chance for you to show appreciation to your staff through including their photos and biographies of the management team, the lead chefs, and others.
You can provide an easy and convenient way to make reservations for your guests by adding a booking widget on your restaurant website. It can help get rid of issues on overbooking and reservations.
Improved Loyalty and Trust
Before your customers go to your restaurant, it is their best interest to know what other previous customers have to say. Never allow third party sites to become their source of information regarding your restaurant. Your website serves as the ideal place for building trust in your brand through testimonials. Also, you could add your restaurant’s Google Business page reviews directly to your site. It can make the reviews look more legitimate instead of copying and pasting the testimonials.
Your restaurant website is a great way to make your brand stronger and keep your customers updated. Add in the good use of social media sites, and you will surely reach the success you have always wanted.