With the increasing number of people using mobile devices to browse online and order stuffs, restaurants have learned to adapt online ordering systems and responsive design. But, why should you consider this if you already have an online presence through your static website and various social media accounts?
Well, there are many reasons why restaurants must change to a responsive website design and an effective online ordering system and these include are as follows:
Accuracy of Order - Online ordering system enables customers to modify and choose their food order the way they want it. Then, this order will be directly sent to the restaurant printer without miscommunication or misunderstanding. Being able to take orders straight from the printer to prep would cut back on the inaccuracy of the order and would save restaurants from bad reviews and wasting money. With responsive website design, customers can easily navigate through your site without experiencing some issues while ordering.
High Productivity Level of Employees – Think of the time your employees spend taking orders via your phone and ensuring that the order’s correct. When taking the orders through the phone, there’s a likelihood of miscommunication and compelling employees stay over the phone longer to make sure that they’ve gotten the order right before hanging up. Through implementing responsive design and online ordering system, employees would spend lesser time to take orders on the phone and may spend most of their time preparing for the orders for delivery or pick up to customers. Another good advantage of online ordering system is the customer’s freedom to pre-place big orders and set a particular delivery or pick-up time. This enables restaurant employees the time to prep big orders properly in advance.
Grow Your Business – There are times that people do not like to be bothered with placing and calling for their delivery or takeout order through the phone and opt for restaurants that provide an online application or ordering service instead. In terms of customer service, convenience is the key. Offering an easy to use and seamless online ordering system will make a better experience for the customers, which result to an increase in the sales.
Powerful Analytics – Once you have a website with responsive design and established a database, you can use the analytics offered by your own online ordering systems to track customers ordering patterns. This will let you offer tailored promotions to the customers based on what order often or how they order always. You may also use this information to add, adjust or get rid of the menu items based on what your clients or customers are ordering.
Implementing a responsive design or an online ordering system may bring endless advantages to your restaurant business. Whether you’re still in the middle of decision making process or you have already decided to take a step forward for better restaurant operation, investing in an online ordering system and making your website design much responsive will surely make a huge difference.