For your restaurant to become successful in this modern world, you need to pay constant attention to your customers, food, and ambience. Your restaurant menu design is the one thing that ties all of these together. This is the reason why it is a must to ensure that your breakfast, lunch, or dinner menu stays on top of the game. Below are the tips that a professional will use in creating your restaurant menu design.
When there are a lot of images or text, your customers will feel overwhelmed by data. But, lack of content will make them lose interest, or even miss important information such as your custom restaurant website, social media profiles, or phone number. Edit and organize your information before you start the design process to reduce revision time and guarantee that you will not overwhelm your customers or yourself.
Stick with Descriptive Text
A restaurant menu design is not all about a list of ingredients. Make the most out of the time of your wait staff and engage customers straightforward and clear descriptions without being boring. Give justice to your menu items and use expressive words to apple to the senses and excite the appetites of your customers.
Logo is the Secret
Your logo serves as the captain of your brand. See to it that it steers the restaurant menu design through matching this to your menu colors, imagery, and fonts.
Choose High Contrast Colors
After meeting the organized and eligible criteria, the next step is deciding on your color scheme. Make sure you choose several high contrast colors for your menu to pop. You have to consider the light levels during service times and your business’s interior design when choosing menu colors. Although there’s no need for the colors to be the same, ensuring your menu will complement the environment can help promote and solidify your brand.
Be Careful with the Photos
High resolution and professional pictures can ignite the craving of a distracted customer or showcase your signature plating to the best advantage. But, the opposite will happen with low quality photos, so avoid grainy snapshots.
Prepare Several Menus
Increase your sales by looking at the big picture. It has been proven that menu boards can promote upselling. A standalone dessert menu is also a wonderful way for raising check totals as well as pacing the meal and keeping your tables running.
Put Your Specials on the Spotlight
Show off your special or premium dishes through drawing attention to them with eye-catching design accents such as decorative boxes or arrows. Restaurant diners, on average, look at the menu for only more than 100 seconds. Effective spotlighting can offer great visual breaks to customers, reduces reader fatigue, as well as cut down on scanning of prices.
Through these professional tips for your restaurant menu design, you are also seven steps nearer to creating an easy to read and successful menu that will make your customers come back for more over and over again.